There’s no use having the best product or service if you can’t tell people about it in a brochure or advertisement.  But how do you ensure that your advertisement, brochure or web stands out and reinforces your competitive advantage?  How do you create headlines that get attention?  And what is an effective call to action?  Creating marketing copy with impact requires good technique and skill.

Among your varied roles as an owner of a business, you’ll probably also need to be your own advertising agency.  This means learning to write compelling messages to get the attention of your target market and position your product.  You’ll also need to be able to write in a range of genres for different communication channels – brochures, online, direct mail or advertising copy.

In this 3 hour workshop you will learn the basic principles involved in writing great copy to communicate the benefits or your product to different audiences and then creating a visual image to support your written message.  Participants in the workshop should bring their existing marketing collateral for review and development.

Time:  8.45am for 9.00am to 12 noon  
Date:  Tuesday 2nd September – Nowra
                Thursday 4th September – Moss Vale
                Wednesday 10th September – Kiama
Cost:   FREE to attend but places are limited
RSVP :    Kimella Batkin on 4421 1000  for venue details

EMPLOYMENT LAW UPDATE

The first raft of changes to industrial relations law has already been passed by the new Federal Government and there are further substantial changes ahead. This free seminar by Kells The Lawyers partner David Potts will bring you up to date on crucial information for your business, including:

  What is employment law?
  The WorkChoices changes
  The 2008 changes
  Further changes
  A national scheme?
  Tips for business owners - hiring, managing & firing

David studied law at Sydney University and was admitted as a lawyer in 1982.  Since then, he has practised in Sydney and Wollongong.  He has lectured other lawyers in continuing legal education and has published articles in the Law Society Journal and the Employment and Industrial Newsletter.

Time:  5.30pm to 6.30pm
Date:  Tuesday 2nd September 2008
Venue:    Wollongong City Gallery, Burelli Street, Wollongong
Cost:   FREE to attend
RSVP  :  Joe Lyons on: 1800 247 631 or email to jlyons@kells.com.au

SMALL BUSINESS SEPTEMBER 08

Austrian’s largest specialist small business events program – Small Business September is back bigger and better than ever. 

This year’s month long exchange of ideas, features events delivered by more than 150 sponsors and partners from business, industry, professional groups and government organisations.  Small business September 08 offers s selection of informative, relevant and up to date events, catering for every part of the small business sector.

Small Business September 08, has the theme connect, innovate, create, deliver.

It is about innovation and sustainability; sales, marketing and customers; skills and the workplace; business management and much more.  Visit www.smallbusinssmonth.nsw.gov.au/calendar to find a business event to help you start, manage or grow your business or call the Small Business Hotline on 1300 661 539.

FREE BUSINESS ADVISORY SERVICES

The Illawarra ITeC has five Small Business Programs to help you get started and further develop your established business. All programs provide free and confidential business advice : 

• Illawarra Business Advisory Service (IBAS)
• Business Enterprise Centre (BEC)
• New Enterprise Development Scheme  (NEIS)
• Illawarra Innovation Advisory Service (IIAS)
• Aboriginal Enterprise Development Officer (ADEO) Program

Want further information on the above FREE programs?   Visit our website www.illawarraitec.com.au  or to arrange a personal interview time contact: Phone: 1300 650 058.

As part of our small business services, we are running the following small business workshops.

SMALL BUSINESS WORKSHOPS ON OFFER

• Fortnightly Small Business Basics – FREE
• Fortnightly Introduction to Business Planning - $33.00
• Small Business Marketing - $40.00
• ATO Record Keeping – Free
• Getting Started in Exporting / Importing – Free
• Are You Charging the Right Price to Make Profit in Your Business - $40.00
• Basic Bookkeeping for Small Business - $45.00

SERVICED OFFICES – AVAILABLE 

Are you looking for serviced offices in the CBD of Wollongong for a reasonable cost?

Illawarra IteC has fully serviced office space available now
No LEASE – Monthly Rental Agreement only.

Run your business from establish offices in a prime location or utilise Illawarra IteC’s virtual office facility.
 
Benefits include:

• Short term / Long term availability
• FULLY services offices
• Reception/Mailing/Cleaning
• Your phone answered in your business name
• Business name signage

Additional services available:

• Broadband Internet Access
• Undercover Parking available
• Training/Casual Interview Rooms for hire

Premises located at:   1/336 Keira Street (Cnr Keira & West Streets) Wollongong NSW 2500.  Contact Sarah or Rebecca on 4223 3100 to arrange an inspection and discuss rates.  www.illawarraitec.com.au

Do you receive our weekly Illawarra ITeC Small Business News Newsletter?   If not, email Virginia today on ibec@illawarraitec.com.au and we will automatically send you a copy.  

This is only a brief outline of the types of small business advice and assistance that we can offer.  Want to know more?  Remember I am a FREE service and can assist you in developing your business in many ways.  Call me today on 42233100 or check out our website at www.illawarraitec.com.au